ZONNIE BAUER PILATES
Better Body. Better Life.
Consulting | Web Design | Social Media Management | Photography | Graphic Design | Email Marketing
CLIENT OVERVIEW
Zonnie Bauer is a Pilates instructor with over 20 years of experience. She offers private, in-studio sessions in Montrose, California and online sessions via Zoom with the goal of increasing mobility, posture correction, core strengthening and injury rehabilitation.
OUR WORK
ELM Creative came on board to help Zonnie Bauer expand her already thriving business with digital marketing. After meeting with Zonnie and surveying some of her current clients, we determined that an essential part of her success is due to her unique methodology. Using this information we developed a long-term marketing strategy, aligned with her goals, that included modifying her branding and logo, designing a new website, and launching cross-channel campaigns, all with the goal of expanding Zonnie’s reach and illustrating her unique approach to teaching Pilates.
“I have a Pilates business and I started working with ELM Creative a few months ago. My goal is to expand both my in-studio clientele and social media presence and build up to a monthly subscription service. Elle is a fountainhead of great ideas! It is fabulous! In a 24-hour period she redid my website and my Instagram account. Now they are much more professional, streamlined and fluid.
I started getting email requests right away for Pilates training and brought in 8 new people in a few weeks. I have never had these kind of results before from any of my promotions. I love working with her. She is fun, lovely and very creative!”
WEB DESIGN
ELM Creative designed and developed a Squarespace website with a focus on educating Zonnie’s potential clients on the benefits of pilates and her unique methodology. We crafted a colorful and lively website with a clear call to action, that encourages clients to book a session.
SOCIAL MEDIA MANAGEMENT
ELM Creative conducted an audit of Zonnie’s social media accounts and reviewed her analytics before developing a social media strategy. Our goal was to create a social media presence that truly reflects the expertise that she offers, while also highlighting the benefits of pilates. As her social media management team, we create the content and copy, manage the social media content calendar and conduct community management including responding to direct messages and comments.
Our latest campaign, “#TheZonnieMethod”, features Instagram Reels of Zonnie sharing her favorite pilates and posture tips. Our team films and edits these videos right in our studio. This campaign has been a huge success, consistently reaching over 300% more potential clients than are currently following her on Instagram, increasing her exposure exponentially.
HEADSHOTS
GRAPHIC DESIGN
EMAIL MARKETING