LOVE & LAIT

MOMMY + ME

Marketing Consulting | Influencer Marketing

CLIENT OVERVIEW

Love & Lait is a female owned, e-commerce fashion brand.

OUR WORK

ELM Creative was brought on as consultant to audit and provide feedback on their marketing initiatives and to handle their influencer marketing.

INFLUENCER MARKETING

At ELM Creative, we prefer to think of Influencers as Partners. Partners are truly passionate and interested in our clients’ brands rather than simply having a large number of followers. We researched and hand-selected potential partners for Love & Lait that fit the following criteria:

• Mother with a child aged 2 - 7 years old.

• 50K+ Followers on Instagram

• 2+% Engagement

• 75+% Audience Located in the United States

We then contacted the potential partners one-by-one, introducing the brand, their mission and their offer.

RESULTS