HEVIAS
WALK THE KINGDOM
Lifestyle Photography
CLIENT OVERVIEW
Hevias is a luxury men’s footwear brand featuring Chelsea, Chukka and Loafer style shoes. Their shoes are made for bold, ambitious men who appreciate luxury, but aren’t looking for typical designer labels.
OUR WORK
ELM Creative came on board to produce quality lifestyle photography that would amplify the Hevias brand voice and increase engagement on social media after their recent launch. We developed the creative for three campaigns, “Unbox Luxury”, “Be A Rebel”, and “There’s No Such Thing As Enough”.
“Lifestyle photography is more than just a product shot. Lifestyle photography should tell a story that your audience can relate or aspire to.”
Unbox Luxury
Our vision for this campaign was to provide a sneak peak into the the experience of buying a pair of Hevias by highlighting the exclusive bonus gifts that come with every pair.
Be A Rebel
While Hevias boots are a far cry from a motorcycle boot, we were inspired by “The Rebel”, their Python leather Chelsea boot.
No Such Thing As Enough
As a marketing agency, we talk about the “Lifetime Value” of a customer a lot. Like most of our clients, Hevias hopes that their customers will fill their closets with their products. For this campaign, we wanted to encourage brand loyalty by creating content that mirrors the ideal user-generated content - a wardrobe full of Hevias boots.
